Objective — to create eye-catching, retro-inspired packaging for Yasso’s frozen yogurt bar line, bringing a nostalgic yet modern feel to the brand’s latest varieties.

I designed and illustrated packaging for Yasso’s new frozen yogurt bar line, incorporating a playful retro aesthetic to set the products apart.

The designs blend bold visuals with a fun, vintage appeal while maintaining Yasso’s fresh and approachable brand identity. This packaging enhances the product’s shelf presence, making it both visually engaging and irresistibly nostalgic.