Objective — to design sleek, minimalistic packaging for Public Goods' charcoal subbrand, highlighting its premium, no-frills approach while maintaining consistency with the brand’s signature style

I created the packaging design for Public Goods' charcoal sub-brand, which includes products like charcoal shampoo, body wash, black moisturizer, and lotion. The designs stay true to the brand's clean, simple aesthetic while distinguishing the charcoal line through subtle details and a black aesthetic.

This packaging work reinforces Public Goods' commitment to high-quality, straightforward products with an elevated and sophisticated feel.