Objective — to create a distinctive and immersive brand identity for Labyrinth, an alternative escape room company, that captures its enigmatic and adventurous spirit while appealing to a diverse audience of puzzle enthusiasts.

I developed a comprehensive branding system for Labyrinth, starting with a bold and mysterious visual identity that embodies the company’s unique approach to escape rooms.

The branding extends across various touch-points, including branded clothing that enhances team identity and player engagement, a responsive and visually striking website that showcases the company’s offerings and booking system, and a custom-designed deck of cards inspired by the intricate puzzles and themes of Labyrinth’s experiences. Each element of the design reinforces the brand’s allure and sense of discovery, establishing Labyrinth as a leader in the escape room industry.