Objective — to design a cohesive and dynamic brand identity for Gravitate, a sportswear company offering clothing and equipment for diverse athletic pursuits, including golf, boxing, weightlifting, and running.

I developed the complete branding system for Gravitate, creating versatile designs that unify their clothing and equipment lines across multiple sports. The branding highlights the company’s dedication to quality, performance, and versatility, appealing to athletes of all levels.

From conceptualizing the logo to crafting the visual elements for apparel and gear, the designs ensure a strong and recognizable presence for Gravitate in the competitive sportswear market. This work positions Gravitate as a brand that inspires and supports athletes to excel in every endeavor.